How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

New Feature Spotlight: Event & Survey Integration

With our New Release slated for November 2013, we are excited to announce a tighter integration of our Web Survey and Event Management software! With this release, those who use Cvent Event Management to manage their event registration and Cvent Web Surveys to collect event-related feedback will now...read more

Throwing in the Chips

As a B2B market researcher, I am often called on to query survey respondents and ascertain their preference for or strength of belief in a variety of topics. As there is more than one way to the truth, we have multiple techniques which we can draw from to elicit this preference data. Likert scales...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Making the Right Choice

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

How Social Media + Survey Software = More Customer Endorsements

One of the biggest complaints people have about the net promoter score is that respondents don't need to put their money where their mouth is, so to speak. We ask the, how likely they are to recommend us to a friend, family member or colleague, but do they actually recommend us? It's certainly a...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

New Release: An Updated Look at Social Media

With the fall came the web survey new release, and there are many new updates and features to the software that will make your survey even better. One of the most exciting features is the Social Media Sharing addition which allows you, the survey author, to share the survey on social media sites in...read more
Crimes in Design Webinar
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