by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by January 10, 2013
Customer satisfaction with a product or service is a function of
expectations. Are they met or better yet are they exceeded? This is
the playing field that marketers have to navigate on a daily basis.
What makes it especially challenging is that we have to often rely
on forces and people outside of...read more
by September 11, 2012
Customer satisfaction is often considered to be a fairly soft
measurement, relying on such markers as client feelings and
industry leanings. Zack Urlocker, a guest contributor for Forbes,
has provided an interesting formula for quantifying customer
satisfaction in this article, and with the effects...read more
by July 23, 2012
Within the realms of consumer and B2B marketing, there is a space
where features dance with benefits and customer needs are met or
exceeded. It is easy to see a product’s features, e.g. size, shape,
colors, accessories, etc., however it can be a bit more complicated
to assess the features built into...read more
by June 29, 2012
According to Wikipedia “A value proposition is a promise of value
to be delivered and a belief from the customer that value will be
experienced. A value proposition can apply to an entire
organization, or parts thereof, or customer accounts, or products
or services.” Value props are typically the...read more
by April 12, 2012
Many organizations are big fans of publicizing slogans about how
their people are their number one priority, yet constantly
increasing shareholder value is more often their biggest concern.
Luckily for most of the workforce, recent studies have found that
actively engaging (and not just satisfying)...read more
by April 11, 2012
Even if you seem to be doing everything right, sometimes it just
seems like your marketing campaign is stuck in neutral. Maybe
you're not getting any responses, or maybe you're getting the same
old responses. Either way, your current marketing campaign doesn't
seem to be getting you anywhere. One of...read more
by April 5, 2012
Caroline Jarrett is a self-proclaimed "dedicated survey respondent"
and blogger over at Rosenfeld Media who has ten years of experience
writing and presenting about survey design. Even though she has
plenty of reasons motivating her to respond to surveys, every now
and then she sees some common...read more
