LinkedIn can be an excellent platform not only for networking, but also for holding meaningful discussions with others in your line of work. A member of the Customer Experience Management LinkedIn Group posed this discussion question to her fellow CRM-minded members: How are we actually defining...read more

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

Customer satisfaction with a product or service is a function of expectations. Are they met or better yet are they exceeded? This is the playing field that marketers have to navigate on a daily basis. What makes it especially challenging is that we have to often rely on forces and people outside of...read more

Your business doesn't have an end date, so why should your CRM system innovation? Christopher J. Bucholtz authored a piece for CRM Buyer about recognizing the need to continue cultivating your CRM even after the initial implementation phase has ended. Bucholtz offers a two-part path to successful...read more

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Customer satisfaction is often considered to be a fairly soft measurement, relying on such markers as client feelings and industry leanings. Zack Urlocker, a guest contributor for Forbes, has provided an interesting formula for quantifying customer satisfaction in this article, and with the effects...read more

Within the realms of consumer and B2B marketing, there is a space where features dance with benefits and customer needs are met or exceeded. It is easy to see a product’s features, e.g. size, shape, colors, accessories, etc., however it can be a bit more complicated to assess the features built into...read more

Many organizations are big fans of publicizing slogans about how their people are their number one priority, yet constantly increasing shareholder value is more often their biggest concern. Luckily for most of the workforce, recent studies have found that actively engaging (and not just satisfying)...read more

Even if you seem to be doing everything right, sometimes it just seems like your marketing campaign is stuck in neutral. Maybe you're not getting any responses, or maybe you're getting the same old responses. Either way, your current marketing campaign doesn't seem to be getting you anywhere. One of...read more

In the last blog on Level 1 Evalations, we looked at different scales that can be used in creating a survey. Here let us consider some of the characteristics the items on the scales need to have so that the respondents can answer the survey effectively. “Items” means the “questions” or “statements”...read more