by May 31, 2013
There are a few go to techniques that we use for survey data
analysis. The primary tool used for analyzing survey data is the
crosstab. There are fancier multivariate techniques, and those have
their place, but for everyday use the crosstab is the preferred
method for analyzing nominal and ordinal...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by July 26, 2012
What is the difference between a survey and an assessment? The
short answer is not much. If you think back to your days in school,
the tests you took were nothing more than a scored survey. Chances
are the survey design had both structured and unstructured
questions with the intent of measuring your...read more
by June 5, 2012
As I have reported recently there are trends afoot in customer
satisfaction (CSat), loyalty and retention that will make marketers
jobs more challenging in the years to come. Yet should we throw in
the towel and give up measuring customer satisfaction and its
impacts upon loyalty, retention and...read more
by January 20, 2012
In today’s hi-tech world, everything is done online. As more and
more of our personal information passes over the Internet, security
is critical. Whether it’s our birthday or our social security
number, we want to know that our personal information is safe and
secure.The Cvent address book has...read more
by December 19, 2011
The sands of time work against survey researchers. This what
brought to my mind this morning by a survey that my wife received.
It was a typical customer satisfaction survey, but it has asked her
to recall events that took place over eight months prior. The two
things that took me aback about this...read more
by November 3, 2011
Survey research involves uncovering hidden insights buried deeply
within responses to our questionnaires. Looking at one variable at
a time can provide interesting top-level insight, but it fails to
uncover the relationships between variables. This is where
bivariate (two variables) or multivariate...read more
by October 25, 2011
Cover letters were once the domain for job searchers sending out
resumes. In survey research, they still have their place. With the
advent of online survey tools the initial email invitation has
become the new cover letter to a certain degree. If you are
utilizing a mail survey then the cover letter...read more
by October 12, 2011
In my research course, we recently delved into the discussion of
scaling and measurement. No lack of material for discussion in this
chapter! One of the students asked what my preference was in
questionnaire design - single-item measures or those with multiple
items. A fair question I thought and...read more
by August 12, 2011
Do you have a top secret survey? Want to make sure accessibility is
extremely limited? Short of requiring a retina scan before taking
the survey, you can enable a few features that will ensure only the
authorized respondents have access. This post shares a few tips to
ensure your survey is more...read more
