Going, Going, Gone to Mobile

Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those trends I certainly agree with, but as researchers we need to approach it with respect and understanding. It is not a trend...read more

Zero to 100 - Using Numeric Scales in Survey Design

When considering the type of data needed from a survey question we have several choices; nominal, ordinal, interval and ratio. In addition to the type of data, most survey platforms offer the survey author a wide variety of visual presentations. This post focuses on the use of numerical scales...read more

Sample Survey Thursday: Guest Satisfaction

Today’s focus: Guest satisfaction surveys. It’s critical that hotels treat their guests like family. It’s also important to understand what guests want and need so a hotel can provide each and every guest with a personalized, unique and memorable experience. But how do you tap into your guests?...read more

Survey Crime: Unlawful Use of Bias

Most surveyors are constantly looking for ways to reduce survey bias that naturally sneaks into their questionnaires. One way to help reduce bias is to randomize survey question answer choices. Failure to randomize answer choices can result in order bias because there is a natural tendency to select...read more

Fantasy Football and Customer Feedback

Last night, the NFL opened its 2014 season with a matchup pitting the defending Super Bowl Champion Seattle Seahawks against the Green Bay Packers. Millions of viewers tuned in to get their first taste of football season. While a small contingent of fans probably watched because of an allegiance to...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

Tracking changes in the consumer's mind (part 1)

Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more
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