Know Your Rows and Columns: How to do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is...read more

How to Avoid Survey Fatigue

Ever get tired of eating leftovers for three days in a row? Well, just like leftover fatigue, your customers can also get survey fatigue. With so many companies sending out surveys looking for feedback on a product that was just purchased or a service that was just completed, companies need to find...read more

Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw white and gold; others saw blue and black. The resulting confusion and disbelief from those...read more

Sample Survey Thursday: Meeting Planner Satisfaction Surveys

Today’s focus: post event meeting planner surveys According to Frost and Sullivan, the estimated hotel revenue associated with meetings and events totals $103 billion. Therefore, it’s critical that hotels provide meeting planners with a flawless and memorable experience that will make them want to...read more

True Love? 3 Survey Questions to Measure Passion (from Customers and Employees)

This Saturday is Valentine’s Day, which means that obvious and sometimes expensive proclamations of love—greeting cards, roses, chocolates, jewelry—will be everywhere. Whether you celebrate the holiday or not, you can probably agree there are different levels of observation among those that do. Some...read more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do this...read more

Measuring Frequency of Usage

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help guide strategy that maximizes revenue and profitability. The question at hand then becomes how do we...read more

Low to High or High to Low - Scale Design

Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an attribute or attitude. In the context of B2B and consumer...read more

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And retailers are hoping for a major uptick in their sales. But, in order for that to happen, they need to ensure they are...read more

Scale Design Q&A

Where to begin is a question frequently heard in market research. Yet, when it comes to survey design this question cannot be asked often enough. A particular example that has significant ramifications on satisfaction scores is where to start the scale? There is a significant body of research around...read more
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