[eBook] Listen Up! Exploring the Importance of Event Feedback

As an event planner – wait – an event producer, you have a long list of responsibilities and wear many hats when planning, managing, and creating a world-class event. Often times, event producers become so caught up with the execution leading up to an event and the rigorous onsite production...read more

3 Ways to Yield a Higher Survey Response Rate

Have you ever opened an email containing a survey link and asked, “What am I getting myself into?” Even if the survey is asking for valuable feedback the product or service, this is how most people react. Based on current trends, researchers have found that access to the new technologies help...read more

Sippin' on Feedback at the Cvent Holiday Party

At Cvent, we’ve been known to drink our own champagne. And when it comes to our annual holiday party, we’re all about the bubbly. Our stellar planning team is constantly rethinking how we do events, and the rest of us are just happy to be invited. The notorious holiday party brings in over 900...read more

10 Ways to Make Time for Surveys

During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company's profitability by...read more

Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best way...read more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your own...read more

Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This begs...read more

What’s in It For Me? How to Use Survey Incentives Correctly

You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. They...read more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve deeper...read more

Advancing the State of Survey Logic

Every survey has some form of logic inherent to it. I posit the following definition: Surveys are an ordered, logical set of questions presented to respondents, who meet basic criteria, for the purpose of informing a broader set of decisions. As survey authors we establish the logic used in our...read more
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