Correlating Bad Sales Calls to Bad Surveys

Have you ever received a bad sales call? Surprisingly, bad surveys are one and the same. I read an article a few weeks ago on LinkedIn, and it covered a very important topic--how to better network and make connections. The article came with a huge warning though to everyone out there trying more

The Time Machine

If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market will indeed miss the sales opportunity. This brings up the question of how do we ask more

It’s all about semantics

There are numerous ways to measure attitudes and beliefs. Many have been covered in this blog previously. One of my favorites is the semantic differential. Unlike Likert scales, which measure level of agreement, the semantic differential exposes the respondent to a series of paired statements more

Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This more

What’s in It For Me? How to Use Survey Incentives Correctly

You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve more

Avoiding the Yes Men

As market researchers, and survey researchers in general, it is our job to ensure the instruments we create are as free of potential bias as possible. This is accomplished through diligence in survey and sample design. Yet, as hard as we try it is often difficult to avoid all forms of more

Further Engage Guests with Branding

During your hotel guests’ stay, you want to make them feel at home. After all, they chose to spend money at your property instead of staying in the comfort of their own home. Every interaction you have with a guest during their stay is a reflection on your brand. It’s how they will remember more

Staying on Point: The Art of the Invite Part 2

If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey respondent. Opening the invitation is the job of the subject and from lines. Getting the prospect to move forward and click on more
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