by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by January 10, 2013
Customer satisfaction with a product or service is a function of
expectations. Are they met or better yet are they exceeded? This is
the playing field that marketers have to navigate on a daily basis.
What makes it especially challenging is that we have to often rely
on forces and people outside of...read more
by December 21, 2012
For many larger companies, non-profits and governmental
organizations the need for market research is thoroughly
understood, valued and budgeted for. Marketers and strategists
within these entities realize that market-driven consumer insights
are essential to maintaining or expanding their position...read more
by October 15, 2012
At one point we all learned our ABCs. With the pace of change
currently increasing in the marketing research world we are now in
need of a refresher. In this case the A and B refer to the concept
of A/B testing and the C is the outcome of that test, better known
as the Champion. A/B testing has long...read more
by July 27, 2012
What goes into a score? In a previous post, it was relayed that one
of the primary differences between a survey and an assessment is
that questions are scored. There are other differences of course,
but assessments, be they employee assessments or knowledge checks
before a training course, typically...read more
by July 26, 2012
What is the difference between a survey and an assessment? The
short answer is not much. If you think back to your days in school,
the tests you took were nothing more than a scored survey. Chances
are the survey design had both structured and unstructured
questions with the intent of measuring your...read more
by July 23, 2012
Within the realms of consumer and B2B marketing, there is a space
where features dance with benefits and customer needs are met or
exceeded. It is easy to see a product’s features, e.g. size, shape,
colors, accessories, etc., however it can be a bit more complicated
to assess the features built into...read more
