As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Survey research, be it for marketing, economic, social or health reasons, like any scientific endeavor has its share of debate. Recently I spoke about the interval vs. ordinal nature of psychometric scales, e.g. Likert, and the stir it has caused. Another example is the placement of open-ended...read more

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

There are now three rivers that marketing researchers must navigate. In the early days of my career, I was involved in what has come to be known as traditional MR including quantitative (e.g. surveys) and qualitative research, a catch all for focus groups, in-depth interviews and observational...read more

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

In a recent post, Diana discussed the growing number of mobile-only households – those who do not have a land line telephone – and how it affects the political polling process. While public opinion polls will still be conducted via phone, it's important to recognize the significant challenges an...read more

If you are preparing to send out your survey invitation, it's important to clarify the purpose of your survey research and give respondents confidence that their information will be kept private. When you select a survey software tool, be sure to check if you can create a simple welcome page that...read more