by May 22, 2013
In the voice of the customer world it is our role as market
researchers to listen and follow through on what the customers are
saying. Quite often this puts us in the position of ‘middle men’
between the customers and internal groups (e.g. sales, marketing,
finance, customer service, etc.)...read more
by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by April 29, 2013
The goal of any survey project is to generate completed responses
that can be passed through for survey data analysis. However, life
often gets in the way and respondents may not be able to complete
your survey between meetings of before putting the kids to bed.
This can lead to incomplete...read more
by April 25, 2013
A study recently conducted by the CMO Council and SAS brought up an
interesting question…Who owns the customer? The overall thrust of
the study was to highlight the gaps and opportunities for CMOs to
partner with their colleague in arms the CIO. In this day of ever
increasing data it is critical for...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 29, 2013
Do you plan to send out surveys on a reoccurring basis? We recently
added a feature called ‘Target List Close Dates’ to our web survey
software. This feature is ideal if you have a survey that is open
for an extended period of time and you plan to send email
invitations on an automated, tiered...read more
by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 25, 2013
There comes a time when those of us in consumer and B2B market
research realize that we are not just the messengers, the conduit
for the voice of the customer, but we also are the change agents.
This realization came to me some time ago, but was reaffirmed while
reading the book Outside In by Harley...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
