by May 7, 2013
In a previous post I discussed the basics for conducting online
advertising testing. With the advent of online survey platforms the
ability to test various advertising messages and formats is easier
than ever. Gone are the days of renting large rooms and embedding
ads in mock programs. The current...read more
by April 30, 2013
Chapters in a book are self-contained entities which could stand
alone, but are better suited to be part of a larger whole. The new
revision to the Cvent online survey platform allows the researcher
to group questions into a chapter. This new feature is well adapted
for scoring sections within an...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by February 12, 2013
In order to get effective survey results, you need to make sure you
ask appropriate questions and give proper answer choices. The last
thing you want is a question like the one pictured on the right. I
revert back to a blog post written a few years ago by a colleague,
because it’s a great refresher...read more
by January 25, 2013
Well the good news is that I am back on the podium instructing
another session of Market Research 101. Teaching brings many joys
for me, one in particular is that it challenges me to go back over
my practices and check to see if they are indeed ‘best practices.’
In a recent class session we began a...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by December 7, 2012
I recently came across an article posted in MarketingProfs that
raised an interesting question. Is a 0.3% click-through rate for a
banner ad acceptable? This may seem a bit afield from my normal
conversations around online survey design, but the truth is many of
us in consumer and B2B market...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
