Staying Ahead of the Curve

Are we a thing of the past? Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will impact the way marketing moves through its next evolution. For context, the same questions arose in...read more

Survey Crime: Leading the Respondent

The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. If you include loaded or leading questions, your data can be easily skewed and the accuracy of your results will be...read more

Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

The Value of an Anonymous Survey

Gathering employee feedback as we all know is extremely important. It can provide insights into what motivates our employees, what impedes their growth, what they love/hate, how they feel about the office environment, benefits, etc. Employee surveys come in all shapes and sizes, but there’s one...read more

Survey Crime: Failure to Respect the Respondent’s Time

Crafting the perfect survey is an art and there are many elements you need to be conscious about while designing your surveys, including respecting your respondents’ time. If you create a survey that consumes too much time and effort on the respondent’s behalf it can lead to poor quality data,...read more

Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

Balancing Competing Demands

As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by no means a professional counselor it has become apparent to me that in order to achieve a balanced...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more
Crimes in Design Webinar
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