6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles on the road and a barrage of holiday functions. And in the midst of all...read more

What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our...read more

Make Time for Employee Feedback

The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new employee. Just as we are concerned with customer acquisition and retention the same thinking can be applied to...read more

Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping your panelists in the loop

The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the relative ease of deploying a project, especially in terms of time needed to fill the quota. Online...read more

Topics of the day

Topics of the day (TOD) are often associated with public opinion polls, but can be useful those of us in consumer and B2B market research. One such topic of current importance is the Fiscal Cliff. There are numerous tax cuts expiring and spending cuts set to go into effect on January 1, 2014 unless...read more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more
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