Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping your panelists in the loop

The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the relative ease of deploying a project, especially in terms of time needed to fill the quota. Online...read more

Topics of the day

Topics of the day (TOD) are often associated with public opinion polls, but can be useful those of us in consumer and B2B market research. One such topic of current importance is the Fiscal Cliff. There are numerous tax cuts expiring and spending cuts set to go into effect on January 1, 2014 unless...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more

Gimme Two-Steps: Understanding Preferences with Two Questions

As the political season heats up we'll begin to see more polls and surveys of political attitudes. Both parties use survey data to shape and continuously refine their positions on key issues and the messages their candidates provide. In this sense, political research is akin to consumer or B2B...read more

Digging Down Beneath the Topline

In this time of political craziness, marketers involved in supporting candidates and causes greatly benefit from timely marketing research. Surveys and public opinion polls are flying around everywhere and are being quoted almost daily in the media. Top line numbers such as percent likely to vote...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter