Survey Management Software

Use Click Tracking When Sending Links in Your Survey Emails

Tuesday, October 20, 2009 by Ashton Motwani
Say you want to send out a particularly important website link in your survey emails leading to your website, a sponsor’s website or any other page on the internet with information you really want the respondents to visit. Now, you’ve designed different emails, but are wondering which one will be most effective – how do you find out? Click Tracking.
Here's another scenario. A sponsor is funding your online survey and wants to know how many people are actually clicking on their image and going to their website. They want to be able to track the ROI on their sponsorship – how will you do this? Click Tracking.

Click tracking is a powerful new feature in the Cvent email survey tool that is of invaluable importance to anyone who puts in website links in their survey emails. How does it work? When someone clicks on a link in an email, the information is first sent to Cvent and then the respondent is directed to the URL for the link.  Using click tracking, we can track how many times a link was clicked on uniquely, or in total, and at what date and time. Use any of the reports below to get exactly the data you want about who clicks on the link, when they click on it and how many times they clicked:

Clicks by URL – Returns a list of details about the total clicks for all URLs clicked for all emails in the survey within a selected date range. Click on the URL to view the Click Details by URL report which will list all the clicks for that URL. 

Total Clicks for the Top 10 URLs
– Returns a chart and table with details about the total clicks for the top 10 URLs. The 10 URLs are ranked based on the number of times they were clicked for all emails in the survey project.

Total Clicks Over Time for the Top 5 URLs
– Returns a chart and table with counts of clicks for the top 5 URLs (by number of times clicked) within a selected date range. The chart returns counts over a period of days, weeks or months.

Clicks by Respondent
– Returns a list of details about clicks made by each respondent within a selected date range.

Clicks by Email Type
– Returns a list of details about clicks made by email type within a selected date range.

Clicks by Contact Field
– Returns a list of details about clicks made within a selected date range and grouped by a selected contact field.

So the next time you decide to put in a link into a survey email, remember, it is not just a link but a vast source of information that lets you know your survey respondents' preferences, interests and usage. Happy Tracking!

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