Survey Management Software

“Well, you see… I just don’t have the time.” A frustrating excuse heard every day all over the world, because everyone knows that you can and will make the time for anything important enough. Obviously time is valuable, but you choose to spend your time as you see it benefiting you most, or as you see yourself enjoying it most.

I hear the “time excuse” almost every day from our survey clients, especially when it pertains to uploading contacts into the Cvent Address Book and sending emails through our email survey tool. “But, we’re just really busy over here at XYZ Company, and we have an internal database where we store all of our contacts. I think I’m just going to use the website link to distribute my survey.” At this point, I usually make one last attempt to showcase the benefits of emailing through Cvent, and then I give up.

I’m not going to give up this time though. Because I do recognize the many benefits of sending emails through Cvent, my goal in this post is to convince you that you should make the time to take the necessary steps to do this. I will make my argument in two simple points below. As you read through it, hopefully I will change some of your minds, especially those of you who are constantly “too busy.”

1) One word: Pre-Population. People are selfish. If they feel like an email has been personally written to them, they are much more likely to read it and respond than if they realize it is a mass email that has gone out to 50,000 recipients. If you upload your contacts into the Cvent Address Book and send your survey invitations through Cvent, you can pre-populate various contact fields in the email. For example, instead of opening with “Dear Valued Employee,” you can send personalized email surve invitations that say “Dear Suzie.” This makes people feel good and will thus increase your survey response rates!

2) I bet you didn’t know taking the time to upload your contacts into Cvent's online survey management software application will ultimately save you time in the future! As you know, you can display whichever contact fields you like in the Contact Profile for any given survey. If your respondents are accessing the survey from a Cvent email, this information will be pre-populated for them. However, they can update it if something changes. For example, if one of your contacts get a promotion (and their title changes), when they update this in the Contact Profile for one of your surveys, this change will be reflected in your Address Book as well!

As you can see, sending your survey emails through the Cvent survey application will increase your survey response rates, and it will also ultimately save you time. If that doesn’t convince you this is the best way to distribute your surveys, I don’t know what will!