MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard more

Ways to Say Thank You

“A thankful heart is not only the greatest virtue, but the parent of all other virtues.” ~ Cicero It’s always nice to get a thank you after helping someone, and it should be no different when someone takes the time to complete your survey. We always recommend thanking respondents to show you more

Increase Tradeshow Efficiency: Kiosk Lead Gen Surveys

Tradeshows can be fun if you are an attendee and exhausting if you are an exhibitor. However, they are a significant source of new business leads, and I propose an even greater source of consumer insight. The opportunity is connecting these pieces of information to form actionable more

Get the Most out of Convention & Tradeshow Season

As convention season comes upon us, remembering a couple key things when it come to your booth and driving traffic and leads is key to a successful convention season.  Providing an optimal customer experience may contribute to whether someone remembers your brand or not and whether someone more

Make it Simple: Using Electronic Survey Software

Whether surveying your customers, surveying your employees, or surveying your colleagues using electronic survey software is an easy and simple solution for your survey needs. As someone who works in a client service industry, the importance of internal and client surveys and direct feedback more

Research Helps Make the Sale

Even in this day of Internet driven selling, research from McKinsey indicates that as much as 40% of customers who enter a retail store are open to persuasion. They may have done product comparisons online and sought references from their social circle, yet they still are receptive to input from more
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