“A thankful heart is not only the greatest virtue, but the parent of all other virtues.” ~ Cicero It’s always nice to get a thank you after helping someone, and it should be no different when someone takes the time to complete your survey. We always recommend thanking respondents to show you value...read more

Tradeshows can be fun if you are an attendee and exhausting if you are an exhibitor. However, they are a significant source of new business leads, and I propose an even greater source of consumer insight. The opportunity is connecting these pieces of information to form actionable insight.Technology...read more

As convention season comes upon us, remembering a couple key things when it come to your booth and driving traffic and leads is key to a successful convention season.  Providing an optimal customer experience may contribute to whether someone remembers your brand or not and whether someone develops...read more

Whether surveying your customers, surveying your employees, or surveying your colleagues using electronic survey software is an easy and simple solution for your survey needs. As someone who works in a client service industry, the importance of internal and client surveys and direct feedback is...read more

Even in this day of Internet driven selling, research from McKinsey indicates that as much as 40% of customers who enter a retail store are open to persuasion. They may have done product comparisons online and sought references from their social circle, yet they still are receptive to input from a...read more

Since so much of our reality is computerized - from banking to grocery store self-check outs, to medical records - it is now easier than ever to understand customer satisfaction in real time. Real time customer feedback and customer satisfaction is extremely valuable since it grabs customer input at...read more

One of the best ways to engage your audience is when you are able to speak with them face-to-face. These opportunities to personally engage your audience most often occur at conferences and events. Conferences and events, as a result, present businesses with a great way to survey their audience as...read more

A brand new feature connected with Cvent scoring functionality allows you to share with your respondents their answers AND the correct answers to survey questions. Within minutes after completing a survey, "Sally Surveyor" will get an automated email letting her know her results in terms of score...read more

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys...read more

When it comes to developing surveys, you might automatically think that the web is the best platform for the survey. In many cases, it probably is. But depending on who you're surveying, the goal of the survey and the timeliness of the survey, you might have to use multiple delivery methods for your...read more