by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by April 29, 2013
The goal of any survey project is to generate completed responses
that can be passed through for survey data analysis. However, life
often gets in the way and respondents may not be able to complete
your survey between meetings of before putting the kids to bed.
This can lead to incomplete...read more
by April 12, 2013
Incentives are de rigueur in survey research. For some reason
respondents are just not willing to take all of the surveys they
are invited to. I cannot understand why. Sarcasm aside, the amount
of time available to respondents is becoming increasingly scarce.
In order to compensate for this trend,...read more
by March 29, 2013
Do you plan to send out surveys on a reoccurring basis? We recently
added a feature called ‘Target List Close Dates’ to our web survey
software. This feature is ideal if you have a survey that is open
for an extended period of time and you plan to send email
invitations on an automated, tiered...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by February 14, 2013
It’s time to reach out and touch someone. All eyes are on
Valentine’s Day and sharing the love. How does this thought process
apply to market research you may ask? Well that’s easy to see if
you consider each survey touchpoint an opportunity to share a bit
of love. It doesn’t matter if you are...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 28, 2013
If all goes well your respondent’s will complete the survey
providing accurate data in the process. This is the goal anyway.
How we engage participants from the point of the invitation through
the survey and upon completion has an impact upon the quality and
success of our overall project. Just as...read more
by January 23, 2013
Missing data can quickly turn your actionable consumer
insights into a lackluster pile of data. It is an issue that both
consumer analytics professionals and B2B market researchers face on
a regular basis. It is also an issue with which database marketers
must contend. In essence, data is missing...read more
