Three Things to be Thankful For (When it Comes to Surveys)

With Thanksgiving right around the corner, we have a lot to be thankful for. In the world of feedback, it might seem like we couldn’t be thankful for anything more than feedback itself. Well, even though getting feedback is great, it’s all about how we collect it, what we do with it and how we...read more

Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

Having trouble getting traction with your surveys?

Surveying: everybody’s doing it. But how many responses is everyone getting to their surveys? I’m sure you, like myself, receive hundreds of survey invitations to your inbox each year – whether it’s from the hotel you just stayed at, the store you purchased your holiday party outfit from or your...read more

New Feature Spotlight: Event & Survey Integration

With our New Release slated for November 2013, we are excited to announce a tighter integration of our Web Survey and Event Management software! With this release, those who use Cvent Event Management to manage their event registration and Cvent Web Surveys to collect event-related feedback will now...read more

Location, Location, Location - Geolocation, That Is

What is it? Geolocation uses the GPS on your smartphone to tell other people where you are, and ties real-world businesses or events to that spot. Global Positioning Systems use satellites to pinpoint your exact location; when GPS is unavailable, your location can be more generally determined by...read more
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