Collecting feedback from employees and asking the right questions can be difficult. And, let's be honest, sometimes it's downright awkward! But it's critical if you want to improve employee satisfaction, loyalty and retention. Couple those goals with the fact that employee engagement is the next...read more

I’m very excited to share some new findings on the customer feedback management space that were just uncovered by an Aberdeen Group research study! Cvent has sponsored a new study from Aberdeen, titled “Customer Feedback Management: Leveraging Voice of the Customer to Amplify Business Results,” that...read more

Josiane Feigon, president of TeleSmart Communications, Inc., used to love planning all the intricacies of her kid's birthday parties: the food, the games, the activities, and of course, the goodie bags. Goodie bags are a great way for your child to say "Thanks for coming,  and here's something for...read more

Are you, or have you considered using the likes of Facebook, Twitter, YouTube, Pinterest, LinkedIn and other social media platforms as a part of your organization’s learning strategies?  If you said “Yes!” congratulations!  You’ve joined the next generation of learning! If you are not yet on the...read more

I had the pleasure of recently sitting in on a webinar hosted by the AMA and presented by Keith Chrzan, the Chief Research Officer at Maritz Research. Keith took a deep dive into the sometimes murky realm of customer satisfaction measurement. Improving customer satisfaction is a critical path to...read more

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

Having the opportunity to teach undergraduate marketing students has given me pause to reflect on the nature of the research industry as a whole, and my personal practices as well. One of those practices that has provided great fodder for discussion is the use of blind surveys.Panels are critical to...read more

Next week, Cvent is hosting a webinar, in conjunction with MeetingsNet and industry experts, to discuss Event Marketing 2.0. So it's no surprise we're all a flutter with social media strategy discussions. I've been inspired to share five secrets about how to effectively use social media in your...read more

I was recently dining at a restaurant with a drop box in the foyer for comment cards.  It seemed this restaurant did it right: integrating comment cards as part of their customer experience and soliciting feedback from customers when the experience is fresh in their minds. Being that there were...read more

In a previous post we examined the need to gather survey data from new customers. A new purchaser came to us for many reasons. The best time to ascertain what those reasons are is right after the purchase. This is where real customer insight lives, as the relevance of the purchase act is still fresh...read more