“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Knowing where to direct respondents after completion is a critical task with several options available to the survey author. This takes on a higher level of importance if outside sample is being used. Our options are two-fold if we are using internal data for survey invitations. After completion...read more

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent Web Surveys are excellent at collecting survey data interactively, yet they are also capable of producing easy to read print surveys. Why in this day of the internet would you want...read more

What keeps consumer and B2B marketing researchers awake at night? According to respondents who participated in the annual Quirk’s salary survey the DIY research trend presents a challenge to the value of the work professional researchers deliver. The do-it-yourself movement has been around for many...read more

Where do you place your web survey? As a call-out on your home page? As a pop-up on top of the page you are viewing? One of the best ways to execute your survey is as a web-browser survey. Here's why a web browser may be your best bet: It enables the customer to continue what they are doing and give...read more

What's that squiggly square you see on real estate signs, billboards, magazine ads and even business cards these days? And what are you supposed to do with it?  Two questions that the majority of consumers have when they spot one. They're called "QR codes" and they're the latest trend to help...read more

Every day, it seems, marketers come up with new ways to reach out to potential customers. The latest method involves tracking consumers' web traffic. Consumers who disagree with this particular brand of market research are not alone.In much the same way that Facebook tailors ads on someone's home...read more

If you use the web to research products, services, or for e-commerce, then you have probably been asked to take a survey a few times during your perusal of the Internet. While almost any site can create a survey, there are three key "rules" you should follow for web browser surveys, and include: Ask...read more

A database full of qualified targets is a great way to be able to market your product or service. However, getting qualified leads can often be difficult. Using strategically placed media, with interesting creative, and engaging or interactive elements in your media can be a useful and successful...read more

When your online survey ends, where do you guide respondents? You might take them to a form or e-mail to enter a drawing (for an iPad maybe?), or a simple “thank you” window. But you have one more marketing opportunity remaining. Take them directly to your website as they hit the submit or close...read more