Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Using the Van Westendorp Pricing Model

Organizations tasked with making a profit operate under a strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. The primary goal here is to maximize the profit generated by the firm....read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Keeping Profile Questionnaires Current

January is a perfect time to review ongoing surveys that you plan to use in the coming year. If you are planning to develop a survey panel, or have one in existence, then it is time to review your profile questionnaire (PQ). This is the first survey panelists will encounter, and the results it...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Tying Up Loose Ends in Customer Data

Sometimes it is difficult to tie the loose ends together, but as market researchers this is what we do for our colleagues in marketing, sales and customer service. A recent new vehicle purchase has made this abundantly clear to me. Major purchase transactions, as far as milestone events go, generate...read more

New Release Feature: Chapter Looping

We introduced chapters in our last major release, pages of questions that help to provide organization and hierarchical structure to a survey. That was the first step to being able to provide question and section looping. Looping allows respondents to iterate through the same chapter multiple times,...read more

Using Iteration to Get to Better Ideas

As market researchers sometimes we have to stop and enquire why we do what we do. We also need to understand that we carry our own internal set of biases which can impact our decisions, and how we approach our internal and external clients with recommendations.From the product, brand or market...read more
Crimes in Design Webinar
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