One of the biggest complaints people have about the net promoter score is that respondents don't need to put their money where their mouth is, so to speak. We ask the, how likely they are to recommend us to a friend, family member or colleague, but do they actually recommend us? It's certainly a...read more

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

Recently, I came across a very interesting article in New York Times, How Company Learns Your Secrets.  In this article, the author Charles Duhigg describes the application of analytics and behavioral science to large retailers’ marketing efforts. The real fascinating part of the article was the...read more

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

Purchasing outside sample to meet your online research quotas is a common practice. As was discussed in an earlier post there are two options: renting an email or mailing list from a broker, or purchasing ‘completes’ from an online sample provider. Both have benefits, but the latter case is more...read more

There are now three rivers that marketing researchers must navigate. In the early days of my career, I was involved in what has come to be known as traditional MR including quantitative (e.g. surveys) and qualitative research, a catch all for focus groups, in-depth interviews and observational...read more

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

Measuring customer satisfaction is a full-time job for many marketing researchers. The administration of such programs has certainly become easier with the advent of online survey software. This has allowed us to generate a “holy” number in the customer satisfaction score, which has appeal to...read more

This week, I'm running a 2-part series on how to use email reminders to increase your online survey's response rates. The first post described which survey respondents you should follow up with and the content you can send them. Below are 3 more tips on how to use email reminders to generate...read more

Surveys allow you to gather valuable information about your target market. You can use the data to discover how to better meet your audience’s needs and generate more sales. However, many small business owners dread conducting market research because of the time it takes to create surveys,...read more