A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Course Correcting the Direction for MR

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

How Social Media + Survey Software = More Customer Endorsements

One of the biggest complaints people have about the net promoter score is that respondents don't need to put their money where their mouth is, so to speak. We ask the, how likely they are to recommend us to a friend, family member or colleague, but do they actually recommend us? It's certainly a...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

What Did You Expect? Customer Service Satisfaction Measurement Tips

Customer satisfaction with a product or service is a function of expectations. Are they met or better yet are they exceeded? This is the playing field that marketers have to navigate on a daily basis. What makes it especially challenging is that we have to often rely on forces and people outside of...read more

3 Reasons You're Not Getting the Response You Want

Caroline Jarrett is a self-proclaimed "dedicated survey respondent" and blogger over at Rosenfeld Media who has ten years of experience writing and presenting about survey design. Even though she has plenty of reasons motivating her to respond to surveys, every now and then she sees some common...read more

Where's Your Skeptic's Hat? Analytics Needs Customer Feedback Mechanisms

Recently, I came across a very interesting article in New York Times, How Company Learns Your Secrets.  In this article, the author Charles Duhigg describes the application of analytics and behavioral science to large retailers’ marketing efforts. The real fascinating part of the article was the...read more
Crimes in Design Webinar
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