Making the Right Choice

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A more

Testing Using the ABCs

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has more

Features and Benefits

Within the realms of consumer and B2B marketing, there is a space where features dance with benefits and customer needs are met or exceeded. It is easy to see a product’s features, e.g. size, shape, colors, accessories, etc., however it can be a bit more complicated to assess the features built more

Assessing the Value in Value Propositions

According to Wikipedia “A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.” Value props are typically more

Data Types: Survey 101

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with more

Starting the Panel Process

Having created and worked with in-house panels for several years I can certainly say there are as many pitfalls as there are benefits. To start, let’s take a look at a few ways to create a panel. As we get deeper into the month I will pull together thoughts on techniques for effectively managing more

Stuctured vs. Unstructured Questions

Surveys fall under the realm of quantitative market research. Focus groups, depth interviews, projective techniques, etc. conversely fall under the realm of qualitative research. Both certainly have their purpose and each other’s strengths compliment the other’s weaknesses. Focusing on surveys more

Surfing the Third Stream

There are now three rivers that marketing researchers must navigate. In the early days of my career, I was involved in what has come to be known as traditional MR including quantitative (e.g. surveys) and qualitative research, a catch all for focus groups, in-depth interviews and more

Panels: To Build or Not to Build

More and more often marketing researchers are asked to turn projects around in shorter time frames and for less cost. This is a trend that is here to stay. So, as purveyors of quality research, what do we do to meet these increasing demands? Well adding staff and budget are not likely answers. more
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