Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw white and gold; others saw blue and black. The resulting confusion and disbelief from those...read more

How to Make Your Survey Data Easier to Understand and Act On

Data is really having a moment right now. Not only has “big data” become a regular buzzword in business circles, data scientists are in high demand, and companies are becoming more reliant on analytics to make decisions. We're expected to know our consumer, employee, and attendee preferences better...read more

How Plymouth Rock Assurance Improved its Customer Experience with Cvent Web Surveys

When people contact their home or automobile insurance providers, more often than not, it’s because they’re going through something categorically unpleasant—maybe even nightmarish. Understandably, those who’ve recently been involved in a car accident or incurred serious home damage are likely to be...read more

Sample Survey Thursday: Meeting Planner Satisfaction Surveys

Today’s focus: post event meeting planner surveys According to Frost and Sullivan, the estimated hotel revenue associated with meetings and events totals $103 billion. Therefore, it’s critical that hotels provide meeting planners with a flawless and memorable experience that will make them want to...read more

Millennials and the Customer Experience

We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. Millennials...read more

New School Ad Testing with Market Research Surveys

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment following the programming and ad exposure. Enter the...read more

[Live Webinar] The Feedback Factor: Using Survey Data to Make Better Business Decisions

Date and Time: Wednesday, March 4 at 2:00pm ETSpeakers: Mike Philips, Director of Feedback Strategy, Cvent Web Surveys Dorian Rosen, Senior Consultant, Professional Services, Cvent Web Surveys There are a lot of uses for surveys, but their objectives are all the same: to provide firsthand insights...read more

Upcoming Webinar with Survey Magazine

Date and Time: February 11th from 2:00-3:00pm ETSpeakers: Mike Phillips, Director of Feedback Strategy, Cvent Web Surveys Gurpreet Singh, Senior Manager, Account Management, Cvent Web Surveys Register Now The difference between a program and a project might seem insignificant, but when it comes to...read more

Survey Programs vs. Survey Projects [[Comparison Infographic]]

As you think about everything your company has planned for the year, there are probably numerous initiatives that you’ll want to collect feedback on to help gauge their success: campaigns, events, product enhancements, employee benefits program, etc. And when you think through your feedback...read more

7 Items on Your Survey Respondents’ Wish Lists

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it’s safe to assume that most people are hoping they get something on their list this season. On that note, wouldn’t it be great to know what respondents wanted...read more
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