Your Resolution: Conduct these Key Surveys in 2016

Lose 10 pounds (15?). Finally quit smoking. Travel to exotic far-off lands. Be less stressed. Yes, these are among the most commonly-broken New Year’s Resolutions. Hey, stuff happens. We all know this. At Inquisium we’re not here to judge. But may I suggest six resolutions you should embrace more

Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of more

Labor Day Resolutions to Engage Your Employees

The origins of Labor Day can be traced back to one of the most tumultuous decades for workers’ rights in U.S. history. At the height of the Industrial Revolution, manufacturing was booming and the demand for cheap labor was unrelenting. Faced with abominable working conditions, exploitive more

It’s all about semantics

There are numerous ways to measure attitudes and beliefs. Many have been covered in this blog previously. One of my favorites is the semantic differential. Unlike Likert scales, which measure level of agreement, the semantic differential exposes the respondent to a series of paired statements more

Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This more

Webinar: How to Effectively Navigate Employee Feedback

Date: August 5, 2015 Time: 1:00pm ET Speakers: Mike Phillips, Director of Feedback Strategy, Inquisium Meg Stensrud, Regional Sales Director, InquisiumRegister now Imagine if you could clone your highest performing employees—the ones who inspire their co-workers, always motivated to go above more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve more

Cvent Web Surveys is now Inquisium

Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for smart decision making. This rebranding will help us more

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where more
Crimes in Design Webinar
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