MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this coming...read more

Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

Inspiring Leaders: What’s the Secret?

Employee engagement is a hot topic these days and not in a good way. A recent study by Gallup uncovered that seven out of 10 employees have “checked out” and/or are "actively disengaged." This statistic is alarming ‒ only about 30% of your workforce is engaged? Scary thought. This got me thinking...read more

Redirecting Traffic Using the Reference IDs

Which way did he go? As professional market researchers we spend a great deal of time and energy focused on getting participation for our surveys, and ensuring they have a positive experience, all the while keeping our fingers crossed that meaningful data is collected. We also need to consider where...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

Divide and Conquer the Market with Segmentation

If one truth exists in the market it is that all customers are not the same. They do not consume products and services in the same manner, nor do they feel the same about your company. Their media habits are not constant, nor will they always recommend you to their friends and colleagues. Dividing...read more
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