Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

What goes into a score? In a previous post, it was relayed that one of the primary differences between a survey and an assessment is that questions are scored. There are other differences of course, but assessments, be they employee assessments or knowledge checks before a training course, typically...read more

What is the difference between a survey and an assessment? The short answer is not much. If you think back to your days in school, the tests you took were nothing more than a scored survey. Chances are the survey design had both structured and unstructured questions with the intent of measuring your...read more

According to Wikipedia “A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.” Value props are typically the...read more

Caroline Jarrett is a self-proclaimed "dedicated survey respondent" and blogger over at Rosenfeld Media who has ten years of experience writing and presenting about survey design. Even though she has plenty of reasons motivating her to respond to surveys, every now and then she sees some common...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

In the last blog on Level 1 Evalations, we looked at different scales that can be used in creating a survey. Here let us consider some of the characteristics the items on the scales need to have so that the respondents can answer the survey effectively. “Items” means the “questions” or “statements”...read more