The Top 20 Consumer Market Research Questions

Over the past few years, market research has taken off and become an industry norm, from start-ups to fortune 500 companies. It is in such demand there are businesses that operate exclusively to provide market research – so it’s no longer a matter of knowing market research is important, it’s a...read more

Zero to 100 - Using Numeric Scales in Survey Design

When considering the type of data needed from a survey question we have several choices; nominal, ordinal, interval and ratio. In addition to the type of data, most survey platforms offer the survey author a wide variety of visual presentations. This post focuses on the use of numerical scales...read more

Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ Facebook...read more

Steve Jobs: Customer Service Agent

Today, Apple – Live introduced the next line of Apple products to the world from their home base in Cupertino, California. Products that seem…a little familiar.  It’s not exactly outrageous to say Apple’s innovation streak has cooled in the years since Steve Jobs left us, but in many ways he still...read more

Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Still “Pretty in Pink?” What if Andie and Duckie Ended up Together?

It’s the stuff of Hollywood legend. The question posed in the title of this blog post is based on the fact that the original ending of “Pretty in Pink,” the seminal film from the 80’s, was changed. Yes, that iconic scene in the parking lot, when Molly Ringwald, after the now ubiquitous rom-com run,...read more

Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more
Crimes in Design Webinar
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