by October 17, 2012
When we create a scale to measure consumer attitudes, be it for
consumer or B2B marketing research, we have a choice in how we
create the scale. One of the first questions to ask ourselves is
how many poles should be used? By poles I mean how we specify the
end points for the scale. The two common...read more
by October 15, 2012
Surveys, be they for consumer or B2B marketing research, are all
about choices. Sometimes it is best to force the respondent to pick
one choice, other times we as survey creators need to give the
respondent more room to breathe. This in short means allowing them
to select multiple options. The...read more
by September 13, 2012
Making your survey dynamic is one of the easiest ways to engage the
respondent and make his or her experience more memorable. Why is
that critical to your success? Engaged respondents are more apt to
provide robust opinions and make it through to complete the survey.
After all, as market researchers...read more
by July 20, 2012
It is a fact that in market research, including consumer and B2B
marketing research, not all survey participants will qualify. If
your survey involves screening questions then even the best
in-house list or panel provided sample will contain some potential
participants that do not meet your...read more
by May 18, 2012
The choice is yours as the survey creator. How we phrase a question
impacts our ability to gather feedback and conduct survey data
analysis. I was reminded of this recently when looking at a
question regarding annual spend per employee on training. There are
two basic options we as survey authors...read more
by January 18, 2012
Some people take surveys right away because they like it. Taking
surveys gives them an opportunity to share their opinions with
the people who really matter. Others, who aren't so keen, tend
to drag their feet, and as a result, miss out on a valuable
opportunity to give feedback. Surveys are kind of...read more
by June 24, 2011
Public opinion polls have been a part of the research landscape for
decades. The advent of online survey technology has streamlined the
process, but in no way has diminished the need for these highly
focused surveys. If anything, the move toward social media has
opened up a new realm for our voice...read more
by May 23, 2011
Sales receipts encouraging customers to call toll free phone
numbers or visit web addresses to share their customer
feedback are showing up more and more. Whether you had a good
experience or a bad one, it's good to let the companies know. They
say they value your business and want to do all they...read more
by December 14, 2010
Some survey creators want to automatically include a “don’t know”
option on every opinion-based survey question they pair with a
scale. But this shouldn’t always be the case, particularly
because respondents differ as to whether they will even admit they
don’t know enough to offer a legitimate...read more
by November 3, 2010
The best way to know what people are really thinking is to ask
them. That's why surveys, sometimes literally, pop up everywhere.
But surveys usually aren't very engaging. In fact, they're often
downright tedious ... and dull.Love them or hate them, surveys play
a vital role in consumer-based...read more
