Testing the Emotional Component of Advertising

Advertising is still big business with billions of dollars each year being spent on both the creation of advertising and refinement of the media selected to convey those messages. This is occurring in spite of a changing and more fragmented media landscape which is seeing a declining interest in...read more

[Infographic] Free Survey Tools vs. Paid Survey Solutions

If you’re looking to build a survey to collect feedback, you might find yourself searching phrases online such as ‘free survey creation,’ ‘free survey tools’ or something along those lines. And guaranteed, numerous options will appear in your search results. With so many free survey tools at your...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Cleaning House

Cleaning house is one of those things, that although not glamorous, just needs to be done. I am of the opinion that a good cleaning in spring and fall is in order. The same can be applied to our surveys. If you are like me then the list of surveys grows ever longer. Periodically the herd needs to be...read more

Testing the Web with Spider Charts

Visually appealing data can sway an audience. Data reported in bland columns and rows of a spreadsheet can put the same audience to sleep. Ok so that maybe true, but which chart to choose? This is a difficult question for most analysts who want to balance visual impact with ease of creation.One of...read more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

Tribal Council Ruling: What Database Contacts Need to Go?

Managing your database is a lot like the TV show Survivor. Chances are, you have a pretty large database, with active and inactive subscribers (castaways) – and not everyone can stay. You and your team (the tribal council) need to find a way to clean house on your database in order to make it more...read more

Choose your categories wisely

Choose your words wisely or so we have always been told. We could extend this thought to the market research world by saying choose your categories wisely. The categories we use in our questions directly impacts the quality of our survey data analysis.Nowhere is this more of an issue than in the...read more
Crimes in Design Webinar
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