Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Cleaning House

Cleaning house is one of those things, that although not glamorous, just needs to be done. I am of the opinion that a good cleaning in spring and fall is in order. The same can be applied to our surveys. If you are like me then the list of surveys grows ever longer. Periodically the herd needs to be...read more

Testing the Web with Spider Charts

Visually appealing data can sway an audience. Data reported in bland columns and rows of a spreadsheet can put the same audience to sleep. Ok so that maybe true, but which chart to choose? This is a difficult question for most analysts who want to balance visual impact with ease of creation.One of...read more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

Tribal Council Ruling: What Database Contacts Need to Go?

Managing your database is a lot like the TV show Survivor. Chances are, you have a pretty large database, with active and inactive subscribers (castaways) – and not everyone can stay. You and your team (the tribal council) need to find a way to clean house on your database in order to make it more...read more

Choose your categories wisely

Choose your words wisely or so we have always been told. We could extend this thought to the market research world by saying choose your categories wisely. The categories we use in our questions directly impacts the quality of our survey data analysis.Nowhere is this more of an issue than in the...read more

Adding customer feedback to the planning process

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The timing...read more

Tell me what you think

As market researchers, we are frequently asked to assess the opinions of our constituents. In the process of questionnaire creation, this can take the place of asking one group directly about their sentiment, but there are other options. It is equally common to ask one group about their perceptions...read more

Measuring Progress

How much longer do I have to go to complete this thing? As someone who is actively involved in online survey creation, not to mention someone who enjoys taking surveys, I am greatly concerned about survey length and how we convey that length to our participants. One of the more common ways of...read more
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