I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

If you ever watch the X-Factor, you know what Simon Cowell expects. He wants the performers to completely and utterly amaze the audience each and every time ‒ to go the extra mile. Sometimes this happens and sometimes the performers get ahead of themselves, put their best performances first and...read more

Come one, come all may be a useful approach for some, but in today’s world of online market research it is wasteful. How do we assure we get data from the key groups we want to reach? That’s a simple answer we use quotas.Quotas are method of limiting who responds to the survey (or portions of it)...read more

There was a time when people were simply grateful you asked them for their opinion. Those times are not now! Unless you have a fervent fan or customer base odds are you will have to offer some form of incentive to encourage response. This tome is not about the merits of whether to incent or not, but...read more

"Don't let your marketing dollars go up in smoke!" Steve McKee has a vested interest in making sure companies are doing their research, and doing it right - he's the president of marketing firm McKee Wallwork Cleveland, author of When Growth Stalls: How It Happens, Why You’re Stuck and What To Do...read more

Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For example, you well know that first impressions matter, and if you've ever attended a conference, it's often...read more

If you are not on LinkedIn and following one of the many marketing and online survey research groups then I highly suggest you do so. There are good nuggets to be found. I recently came across an interesting post by blogger Akshay Kanyal on ways for increasing online response rates. Much of this is...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

As a market research professional and long-time survey guy, I have come across many clients who could be classified as unwieldy. Although I have nothing against them personally, their thoughts about survey development and the kind of information needed are enough to make one flinch. A few...read more

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more