The Time Machine

If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market will indeed miss the sales opportunity. This brings up the question of how do we ask more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more

[Live Webinar] The Feedback Factor: Using Survey Data to Make Better Business Decisions

Date and Time: Wednesday, March 4 at 2:00pm ETSpeakers: Mike Philips, Director of Feedback Strategy, Cvent Web Surveys Dorian Rosen, Senior Consultant, Professional Services, Cvent Web Surveys There are a lot of uses for surveys, but their objectives are all the same: to provide firsthand more

Registration is Open: Five Steps to Measuring Hotel Guest Satisfaction

Guests don’t just bring luggage when they stay at a hotel; they bring a certain level of expectations as well. And if those expectations are not met, they typically won’t return for a future visit. Guests have high standards to measure a hotel’s performance which means in order to continue to more

Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a more

The 411 on Survey Chapters

Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire. Instead of forcing respondents to go through page after page of random questions, survey authors can group like questions, so the survey flows better. more

34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it's a good idea to step back and examine our response rates. Here are a few ideas to get you started.  Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in the email (and don' more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. more

Are You Just "Keeping Score" or Are You Changing the Game?

A lot of organizations make the same mistake when it comes to feedback collection, whether it's employee feedback, customer surveys or training assessments. They do it just to keep score and backwards record keep. It's easy to spot these organizations because they're not internalizing the more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more
Crimes in Design Webinar
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