Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a key...read more

The 411 on Survey Chapters

Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire. Instead of forcing respondents to go through page after page of random questions, survey authors can group like questions, so the survey flows better. The...read more

34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it's a good idea to step back and examine our response rates. Here are a few ideas to get you started.  Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in the email (and don't...read more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. How...read more

Are You Just "Keeping Score" or Are You Changing the Game?

A lot of organizations make the same mistake when it comes to feedback collection, whether it's employee feedback, customer surveys or training assessments. They do it just to keep score and backwards record keep. It's easy to spot these organizations because they're not internalizing the learnings...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

A Journey Down Customer Decision Lane

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

Do You Have the Wow-Factor?

If you ever watch the X-Factor, you know what Simon Cowell expects. He wants the performers to completely and utterly amaze the audience each and every time ‒ to go the extra mile. Sometimes this happens and sometimes the performers get ahead of themselves, put their best performances first and...read more

Come One, Come All!

Come one, come all may be a useful approach for some, but in today’s world of online market research it is wasteful. How do we assure we get data from the key groups we want to reach? That’s a simple answer we use quotas.Quotas are method of limiting who responds to the survey (or portions of it)...read more

Incentives 101

There was a time when people were simply grateful you asked them for their opinion. Those times are not now! Unless you have a fervent fan or customer base odds are you will have to offer some form of incentive to encourage response. This tome is not about the merits of whether to incent or not, but...read more
Crimes in Design Webinar
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