Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best more

Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of more

Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This more

[Webinar]: Why the World is Ready for Better Feedback Management Programs

Date: Wednesday, July 22, 2015 Time: 2pm ET | 11am PT Speakers: Darrell Gehrt, Vice President, Inquisium and Mike Phillips, Director of Feedback Strategy, Inquisium Online surveys, big data, enterprise feedback management – no matter the buzz word, it’s become clear that the world is ready for more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve more

A Recap of CX Week

  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite to celebrate their love for customer experience – more

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional I find it useful to keep my feet on the ground and participate in surveys where feasible. This keeps me grounded more

Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great more

Summertime….and the Living is Easy

It’s summer and we all know what that means. Many people are vacationing, dreaming of being outside or they just aren’t as focused as they are during the rest of the year. However, while you’re in the office, you need to make sure you are still focusing on the things that are important. more
Crimes in Design Webinar
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