Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Registration is Open: Crimes in Survey Design [Webinar]

Survey research is about asking the right questions of the right people at the right time. If we can check off these three boxes then the likelihood of delivering action oriented information increases significantly. However, impediments to good survey design are on every corner. Understanding the...read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a key...read more

Jumping for Joy: It's All About the Experience

It’s all about the experience. First class resorts, restaurants, and even some amusement parks know this truth. Other companies, USAA comes to mind, also understand that it is mission critical to create a consistently positive customer experience across all touchpoints. This includes the “user...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

The Magic Behind Creating Averages from Categories

In a recent post we examined the use of numerical data versus ordered ranges. Both methods certainly have their advantages and limitations. Numerical data allows you the ability to apply a full range of statistical tests and the option of creating numerous categorical ranges. In short, it is a...read more
Crimes in Design Webinar
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