by June 5, 2013
As I have mentioned before randomness can be a very useful tool in
survey research. Online survey platforms such as Cvent allow the
survey designer to add a level of randomness to the question design
process including: Randomize categories within a question to
prevent order bias (there is an...read more
by June 3, 2013
Customers are more empowered than ever, and organizations must
continue to find ways to capture and leverage valuable customer
feedback to improve products, services, and the customer
experience. I'm thrilled to announce that Cvent is hosting a
webinar on June 20th with Aberdeen Senior Research...read more
by June 3, 2013
I’m goin’ mobile as Pete Townsend once sang. The trend toward all
things mobile continues to cruise down the highway unconcerned by
high gas prices. Does this mean market research should follow
along? I say so with a cautious yes! Why the caution you ask? When
we go mobile we should do so with open...read more
by May 7, 2013
In a previous post I discussed the basics for conducting online
advertising testing. With the advent of online survey platforms the
ability to test various advertising messages and formats is easier
than ever. Gone are the days of renting large rooms and embedding
ads in mock programs. The current...read more
by April 26, 2013
Online survey platforms, such as Cvent, offer the user a wide
variety of tools designed to maximize the user experience. After
all isn’t that what we are looking for…an engaged respondent that
provides truthful and enlightened responses? With that said it
amazes me how many surveys go out that do...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by February 14, 2013
It’s time to reach out and touch someone. All eyes are on
Valentine’s Day and sharing the love. How does this thought process
apply to market research you may ask? Well that’s easy to see if
you consider each survey touchpoint an opportunity to share a bit
of love. It doesn’t matter if you are...read more
by January 26, 2013
On occasion a survey comes my way that illustrates, either with
excellence or lack of vision, good online survey design. The
illustration below comes from a customer satisfaction survey
provided by a regional grocery store to their online community. The
table speaks to one dimension of the...read more
by January 25, 2013
Well the good news is that I am back on the podium instructing
another session of Market Research 101. Teaching brings many joys
for me, one in particular is that it challenges me to go back over
my practices and check to see if they are indeed ‘best practices.’
In a recent class session we began a...read more
