• The less mouse clicks your respondents have to do, the better your response rate.

• A survey respondent's predictions of future behavior is rarely accurate past a few weeks (at most).

• When planning your survey research for the year, make sure to plan time for the analysis and release of your results.

• Ask survey participants for feedback on both the topic you are researching, but also on the survey experience.

• Avoid unnecessary graphics and embedded components that increase the time to download and display survey.