With Cvent Web Surveys, creating your instrument and ensuring that looks as if it was created in-house is a simple process, and more importantly, it will boost your response rate and improve the final results.
What are some of the benefits of branding my survey?
Using your organization's branding, the brand your customers already recognize and have trust in, helps avoid confusion and will likely boost your response rate over a non-branded survey. By avoiding brand confusion and ensuring brand recognition, participants receiving your survey will be much more likely to respond, having recognized the connection between your organization and their customer status. Thereby increasing not only the percentage of individuals who open your survey, it will raise your overall response rate.
It's just one of the many small steps that can be taken when working on a research effort that will go a long way towards higher response rates, more robust data sets and improving your final product.