How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Quant Meets Qual

You have heard me state many times that quantitative research benefits greatly from the depth you can achieve via qualitative research. How many times have you had clients state they wish they knew more about why respondents went one way or another? We, as survey designers, can obtain that depth of...read more

Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

Direct to SPSS Download Feature

It seems as if everyone in market research is overworked, and perhaps underpaid, but such is the “new normal”. In order to keep up with an ever increasing workload, we have to find ways to increase efficiencies without sacrificing our work’s quality. The tools we use, and how we use them, can offer...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

NPS Needs a Little Help from its Friends

The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. Originally, it was touted as the one number businesses needed to grow. However, time has not bared that out. Brand managers that focus solely on NPS often receive a wake-up call...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Heard It On The X(tab)

There are a few go to techniques that we use for survey data analysis. The primary tool used for analyzing survey data is the crosstab. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for analyzing nominal and ordinal...read more
Crimes in Design Webinar
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