Staying Ahead of the Curve

Are we a thing of the past? Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will impact the way marketing moves through its next evolution. For context, the same questions arose in...read more

Spending Your Time Wisely

Time well spent! Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B market researchers is to spend the time needed to pre-test our surveys before we launch them out into...read more

Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

Balancing Competing Demands

As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by no means a professional counselor it has become apparent to me that in order to achieve a balanced...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

How Much is your Customer's Voice Worth

A good customer experience is worth its weight in gold. As consumer and B2B market researchers we know this and it is our job to share the word with our colleagues in other departments. Two recent experiences reminded me of the importance of post-event satisfaction measurement. Recently I rented a...read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Mining 'Out of Office Messages'

No matter what day or time you send out your survey invitation, if you are in B2B market research, you will come across the emphasis ‘out of office’ or OOO message. The actual counts and the percentage of your invite file that is out of action will vary, although mine seems to average around 10% no...read more

What Can be Learned From Those Who Opt-Out

Have you ever been tempted to say “unsubscribe” or please stop sending me countless emails? If your email box is like mine then I am sure there are countless emails that you could live happily without ever seeing. Unfortunately, the same can often be said about our survey invitations. It would be...read more

Milk and Shampoo: A Sampling Problem

Selecting a sample size that is appropriate can be a challenging task even for experienced consumer and B2B market researchers. There are numerous formulas based on sound statistical theory to guide us. There are also several online sample size calculators to help expedite the task.However, I find...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter