What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

It is January and an excellent time to begin listening the voice of the customer (VOC). Regardless of whether or not your focus is consumer-based or B2B market research your customers (both existing and prospective) have something to say. Are you listening?If you do not have a formal VOC program you...read more

Do you sometimes feel like you’ve exhausted all ideas for increasing your customer base? Or like you’re reinventing the wheel over and over again with little return? What’s the secret to winning new customers in such a competitive marketplace? How do you stand out among the rest and continue to...read more

Measuring influence is a common practice in both consumer and B2B marketing research. Understanding the dynamics of the purchase process is critical to both effective messaging as well as the overall design of your sales programs. With that said from the perspective of questionnaire creation there...read more

Hopefully by now we're all aware of how important social media can be to market a product or idea to a large audience. But did you also know how much social media can affect the research process? A few weeks ago The Guardian posted a great piece about how social media can be utilized during all...read more

Knowing the reasons why someone has bought your product or service is valuable consumer insight, which applies to both consumer and certainly B2B marketing research. Having this data handy makes it easy to answer those nagging questions from your creative team or advertising agency. Knowing the...read more

In the course of a recent conversation with a colleague the question was asked “How do you define what your best customers look like?” There are several definitions that could be employed and depending upon the data sources you have available you could have multiple definitions. This indeed a...read more

If you believe the pundits then the slew of bad economic news points back to a recession. Regardless of your thoughts on whether or not we will limp along or fall back, we must take the time to rethink our approach to how we market our products and services. This is the case for B2B marketers as...read more