Staff Survey

In a recent survey of senior executives from some of the nation’s largest companies, more than 30% indicated increasing staff would be a top priority in the upcoming year as the recession tapers off and our economy starts to recover.

As executives begin to emerge from a defensive, survival mode and look to expand their business, it’s important that they don’t overlook their organization’s lifeblood and most valuable asset, their existing employees. While it is true that bringing new talent into an organization is exciting and reinvigorating, the collective knowledge and insight of your current workforce is invaluable and protecting this resource must remain at the forefront of every executive’s mind.

As one of Cvent Web Survey’s whitepapers on employee satisfaction mentions, 21% of individuals are eager to change careers, while only 20% feel very passionate about their jobs. This should be a very sobering fact for business executives with the economy picking up pace, workers will become particularly empowered to look for a new career path if they do not feel a strong commitment to their employer. Couple that with the prevailing statistic that it costs 10 times more to hire and train a new employee than it does to retain one and executives should begin to see the value in periodically checking the pulse of the workforce through internal surveys, specifically employee engagement surveys and employee commitment surveys.

When the economy picks up again, organizations will begin to grow their workforce and skilled professionals will be in high demand. If your business fails to take care of their employees now, they may not  keep those employees once hiring starts again. As the Reuters article points out after polling 150 survey respondents by telephone, recognizing employees does not always need to be monetary. Tracking employee satisfaction and engagement can help identify ways to keep employees feeling valued.

Cvent’s Web Survey application is uniquely suited to reinforce a connection between employee and employer through employee surveys. Using our advanced survey question logic in combination with the ability to create custom contact fields, survey creators can ensure their employees only see questions that pertain to their specific job responsibilities.  For example, your finance department won’t see a question asking them, “How satisfied are you with the leads generated from marketing?” because that does not’t apply to their daily responsibilities. The robust capabilities of our online survey technology ensures your efforts to improve employee loyalty and engagement don’t backfire and end up alienating your employees!