Staff Survey

What's in your business research toolbox? Surveys are one of the most popular business research methods. With the popularity and wide spread availability of the internet, online survey suites have made it easy to create online polls to survey company employees, develop help desk surveys to identify ideas for improving customer service or conduct market intelligence surveys to gain a better understanding of your business environment.

You may be thinking, Why do I need to invest in an enterprise survey solution to conduct business research or surveys? It's a fair question, but if you go with a survey research tool without enterprise survey software features you're going to have a hard time limiting user permissions, separating your customer service survey templates from your work performance evaluation forms from your market survey samples, or managing your contact database from one system.

All businesses should have a survey program in place for various forms of research. Sometimes people think surveys limit their fact finding abilities, and they may not be able to identify underlying problems. My question is, then why are you only using quantitative surveys? Surveys aren't the only business research method you have in your toolbox. There are still focus groups, employee ideas, social media conversations and good ol' fashioned internet searches.