Staff Satisfaction Survey

Most students these days have seen an education survey or completed a course evaluation or teacher evaluation form after a class, but are universities paying attention to what the results of the survey data collection means?

Tuitions have skyrocketed, suggesting student satisfaction levels should have increased as well. Are universities aware of how poor classrooms, faculty, staff and administration ratings can truly effect the return on the student, and more likely, the parents' investment? Perhaps universities should consider this part of their own investment.

Universities should use academic surveys and course evaluations as indicators to estimate the likelihood students will talk about their school in a good light, suggest their school to a friend and even... the likelihood of future donations as alumnus. Schools can literally calculate the possible ROI of education surveys. Here's an education survey example:

A private institution of 2,000 students with an average tuition is $20,000 roughly equates to a $40,000,000 business. Why risk the losing the potential for even more down the line with a poor university student experience survey that student believe will never be acted on? How much would you pay to protect that size business and make it part of your organizational culture?