by May 24, 2013
Not long ago, I learned some startling statistics: The loyalty of
employees who work for small businesses has dropped by almost 20%
since 2008, and currently stands at a paltry 50%. Although I have
never experienced any serious turnover in my own venture, I decided
to take preemptive action by...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 11, 2012
Question: When should you start engaging employees? Answer: During
the hiring process. It’s important that a potential hire is aware
that an organization’s cares about their success and that they
understand the work environment and culture right from the get-go.
If a potential hire knows what’s...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by July 24, 2012
My recent posts have spoken to the concept of screening
participants and letting them down gently if they do not qualify
for the current study. To continue in that vein, this post looks at
a specific screening question appropriate for B2B marketing
research. In this arena researchers often need to...read more
by April 13, 2012
This week I read a few discussion boards that were discussing the
differences between observations and perceptions and it got me
thinking about how these two ideas apply in
the classroom. As a trainer, you are often asked to
provide assessments(your perceptions) of staff’s ability to do
perform....read more
by March 15, 2012
In a previous post I spoke to removing noise from brand awareness
data. Noise comes in the form of two effects. First we removed
noise created by the halo effect. This effect is common, especially
in measuring brand performance along key dimensions. A halo exists
when respondents’ rate attributes...read more
by November 16, 2011
If you want to see how well your hotel personnel is performing and
do not want to use a typical hotel survey, then try using a hotel
peronnel evaluation form to assess your staff. Using surveys
or market research to assess your varied hotel staff is a great,
unique way to see how integrated an...read more
by November 14, 2011
Marketers are often faced with the task of limited budgets and
staff resources. With these constraints in mind it makes the most
sense to focus on those areas of product and service delivery that
customers find to be most important. Post-event surveys are an
ideal tool for developing a priority list...read more
by November 9, 2011
What’s your role BEFORE you go to training? What about your
Manager’s role? Does your Trainer have a role? What about
DURING training and AFTER training? Which phase and role
is most important to ensuring training transfers to the job?Think
you’ve got it figured out? My guess is that most people...read more
