10 Tips for Writing Emails that Will Yield Higher Survey Response Rates

We’ve all been there before:  you have an email with a specific call to action (in this case a survey) that you’ve perfected and polished and are sure that it will have high open and participation rates. You push send and study the email stats over the next few hours. A response to your survey...read more

Collecting Employee Feedback that Matters: How Are You Doing?

According to a recent study by AON Hewitt & Mercer, 50% of employees characterize themselves as passively engaged or actively disengaged. Additionally, one disengaged employee can drain $10,000 from your company’s bottom line annually. These statistics are alarming! And because of this, HR...read more

5 Benefits of Online Employee Surveys to Improve Your Small Business

Not long ago, I learned some startling statistics: The loyalty of employees who work for small businesses has dropped by almost 20% since 2008, and currently stands at a paltry 50%. Although I have never experienced any serious turnover in my own venture, I decided to take preemptive action by...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Early Bird Gets the Worm

Question: When should you start engaging employees? Answer: During the hiring process. It’s important that a potential hire is aware that an organization’s cares about their success and that they understand the work environment and culture right from the get-go. If a potential hire knows what’s...read more

Best of the Blog: Happy 4th Birthday!

The Survey Blog turned 4 this month! Reflecting back over the last year, we wanted to share some of our favorite posts from the last year. Enjoy! ABC's for Trainers Sarah has tips for every letter of the alphabet from ADDIE to Metrics aren't evil to Perceptions are not always Reality to Zinc. Pick a...read more

Developing a Job Role Screener

My recent posts have spoken to the concept of screening participants and letting them down gently if they do not qualify for the current study. To continue in that vein, this post looks at a specific screening question appropriate for B2B marketing research. In this arena researchers often need to...read more

Perceptions Are Not Always Reality in the Classroom

This week I read a few discussion boards that were discussing the differences between observations and perceptions and it got me thinking about how these two ideas apply in the classroom.  As a trainer, you are often asked to provide assessments(your perceptions) of staff’s ability to do perform. ...read more

Brand Survey Analysis: Noise Removal Part 2

In a previous post I spoke to removing noise from brand awareness data. Noise comes in the form of two effects. First we removed noise created by the halo effect. This effect is common, especially in measuring brand performance along key dimensions. A halo exists when respondents’ rate attributes...read more

Hotel Personnel Evaluation Forms

If you want to see how well your hotel personnel is performing and do not want to use a typical hotel survey, then try using a hotel peronnel evaluation form to assess your staff.  Using surveys or market research to assess your varied hotel staff is a great, unique way to see how integrated an...read more
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