Checking in on Culturally Sensitive Topics

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use, more

Linking House Files to Survey Data

Making the connection between survey data and information stored in transactional data warehouses or CRM systems allows the consumer or B2B market researcher to exponentially grow the value of the customer insights they deliver. As with most survey-related topics, there is more than one way to more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

Digging Deeper into the Mindset

Seldom is a consumer purchase simply a one-off experience. The amount of time and energy, not to mention financial resources, increases exponentially when we move up the ladder to the category of ‘shopping goods’. This type of purchase includes the potential for significant risk, not only financial, more

Three Questions to Include in Your Client Satisfaction Survey

As someone who deals with all types of clients on a daily basis, I have come to appreciate great client service when I am the customer.  While there are many things that can add to great client service, there are three things all clients seek, and about which you should ask on your next more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. more

Research Helps Make the Sale

Even in this day of Internet driven selling, research from McKinsey indicates that as much as 40% of customers who enter a retail store are open to persuasion. They may have done product comparisons online and sought references from their social circle, yet they still are receptive to input from more

Employee Surveys: Fix Problems Before It's Too Late

A recent survey of public safety employees in North Myrtle Beach, South Carolina reveals the importance of employee surveys to avoid issues of low morale, low worker satisfaction and fear of job security. After a public scandal and the firing of the former director of the city's public more

Writing Employee Surveys: Put Yourself in Their Shoes

From crafting employee satisfaction surveys to making a questionnaire that measures employee commitment, creating question and response sets that track how your workers are feeling requires an empathetic approach. You need to try to understand how your employees feel before you try to get them more

Requiring Questions in Employee Surveys

Most types of survey making software allow the survey creator to choose which questions must be answered. If you're new to the world of creating employee questionnaires to measure how your workers feel about the workplace, you may be unsure of which responses are the most essential to your more
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