Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

Checking in on Culturally Sensitive Topics

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use,...read more

Linking House Files to Survey Data

Making the connection between survey data and information stored in transactional data warehouses or CRM systems allows the consumer or B2B market researcher to exponentially grow the value of the customer insights they deliver. As with most survey-related topics, there is more than one way to make...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Digging Deeper into the Mindset

Seldom is a consumer purchase simply a one-off experience. The amount of time and energy, not to mention financial resources, increases exponentially when we move up the ladder to the category of ‘shopping goods’. This type of purchase includes the potential for significant risk, not only financial,...read more

Three Questions to Include in Your Client Satisfaction Survey

As someone who deals with all types of clients on a daily basis, I have come to appreciate great client service when I am the customer.  While there are many things that can add to great client service, there are three things all clients seek, and about which you should ask on your next client...read more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

Research Helps Make the Sale

Even in this day of Internet driven selling, research from McKinsey indicates that as much as 40% of customers who enter a retail store are open to persuasion. They may have done product comparisons online and sought references from their social circle, yet they still are receptive to input from a...read more

Employee Surveys: Fix Problems Before It's Too Late

A recent survey of public safety employees in North Myrtle Beach, South Carolina reveals the importance of employee surveys to avoid issues of low morale, low worker satisfaction and fear of job security. After a public scandal and the firing of the former director of the city's public safety...read more
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