by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 16, 2013
Making the connection between survey data and information stored in
transactional data warehouses or CRM systems allows the consumer or
B2B market researcher to exponentially grow the value of the
customer insights they deliver. As with most survey-related topics,
there is more than one way to make...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by March 29, 2012
Seldom is a consumer purchase simply a one-off experience. The
amount of time and energy, not to mention financial resources,
increases exponentially when we move up the ladder to the category
of ‘shopping goods’. This type of purchase includes the potential
for significant risk, not only financial,...read more
by September 22, 2011
As someone who deals with all types of clients on a daily basis, I
have come to appreciate great client service when I am the
customer. While there are many things that can add to great
client service, there are three things all clients seek, and about
which you should ask on your next client...read more
by August 18, 2011
I have accepted the bold challenge of teaching an introductory
marketing research course. As I have prepped for the course over
the last few weeks, I have taken the time to reflect upon what
first drew me into the fray. A rare convergence of events took
place during that winter quarter in 1983. The...read more
by November 1, 2010
Even in this day of Internet driven selling, research from
McKinsey indicates that as much as 40% of customers who enter
a retail store are open to persuasion. They may have done product
comparisons online and sought references from their social circle,
yet they still are receptive to input from a...read more
by June 2, 2010
A recent survey of public safety employees in North Myrtle Beach,
South Carolina reveals the importance of employee surveys to avoid
issues of low morale, low worker satisfaction and fear of job
security. After a public scandal and the firing of the former
director of the city's public safety...read more
by May 26, 2010
From crafting employee satisfaction surveys to making a
questionnaire that measures employee commitment, creating question
and response sets that track how your workers are feeling requires
an empathetic approach. You need to try to understand how your
employees feel before you try to get them to...read more
by April 15, 2010
Most types of survey making software allow the survey creator to
choose which questions must be answered. If you're new to the world
of creating employee questionnaires to measure how your workers
feel about the workplace, you may be unsure of which responses are
the most essential to your results....read more
