by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by March 7, 2013
In both consumer and B2B market research we are often faced with
questions from clients that require both quantitative research
methods as well as the deeper insights that come from unstructured
or more qualitative approaches. Fortunately, online survey
platforms such as Cvent allow us the ability...read more
by February 28, 2013
Looking to get the most useful data out of your surveys? If so,
consider randomizing your survey questions to eliminate bias and
ultimately deliver more actionable survey results.
Oftentimes, the order in which questions are displayed affects how
people will respond. What is question bias and why...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by February 19, 2013
Are questions with dichotomous answers the best use of our online
survey design? Answering this question is not as simple as saying
Yes or No. Dichotomous questions (those with two response options)
may be simple to answer, however they leave one key component
behind. Variance allows us to dive more...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by January 31, 2013
At some point throughout the year, you need to reach out to your
stakeholders to increase your organizations’ understanding of their
opinions, knowledge and attitudes in order to optimize
success. “A survey is the natural way to go about this, but
while the survey concept is straightforward,...read more
by January 17, 2013
It is January and an excellent time to begin listening the voice of
the customer (VOC). Regardless of whether or not your focus is
consumer-based or B2B market research your customers (both existing
and prospective) have something to say. Are you listening?If you do
not have a formal VOC program you...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
