The goal of any survey project is to generate completed responses that can be passed through for survey data analysis. However, life often gets in the way and respondents may not be able to complete your survey between meetings of before putting the kids to bed. This can lead to incomplete...read more

Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open for an extended period of time and you plan to send email invitations on an automated, tiered...read more

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use,...read more

How much longer do I have to go to complete this thing? As someone who is actively involved in online survey creation, not to mention someone who enjoys taking surveys, I am greatly concerned about survey length and how we convey that length to our participants. One of the more common ways of...read more

Anytime we send out a survey, we are opening ourselves up to criticism. Both consumer and B2B market researchers can find themselves in the crosshairs of angry or unsatisfied consumers. But it is in this maelstrom we can find the nuggets so sought after in consumer insights research, if we are...read more

What does B2B market research have in common with our general marketing colleagues? Well aside from serving marketers as our primary internal clients, we also rely on email as a tool for lead generation and other marketing tactics. In our case it is designed to encourage potential respondents to...read more

Last Friday, National Tell a Story Day, inspired this month's Throwback Thrusday because survey reports and analysis is just that: Telling a Good (Compelling) Story. Whenever you tell a story, you have to start by setting the stage. The same is true with research reports whether you're working on...read more

Surveys are a form of structured communication. In a sense they are a “marketing campaign” just the same as an outbound email designed to solicit a sale, acquire a new customer or re-engage a lost customer. Our “sale” is a completed survey, our currency or profit if you will is information. With...read more

Pitney Bowes recently released the results of a survey of 6,000 consumers asking what common business practices they find irritating, as well as a few they deem generally acceptable. Here are some ways you can really annoy your clientele! Send weekly emails. AKA giving them one more listserv they...read more

Caroline Jarrett is a self-proclaimed "dedicated survey respondent" and blogger over at Rosenfeld Media who has ten years of experience writing and presenting about survey design. Even though she has plenty of reasons motivating her to respond to surveys, every now and then she sees some common...read more