Satisfaction Survey

Did you know, Spanish is the third most used language on the internet? According to Internet World stats, English has the most penetration, followed by Chinese then Spanish. Makes sense considering the three most spoken languages are Chinese, English and Spanish. Depending on what source you're looking at, Spanish and English tend to swap places, but that should tell you something.

What does that mean to you if you're designing a consumer survey for product users? Depends on your product, target market and intended survey sample. In most cases, consumer products serve the masses. If you want to conduct a consumer satisfaction survey, you're going to need a representative sample. Considering the number of Spanish speakers there are in America, I hope you're considering a multilingual survey. Traditionally, Hispanics have a much lower survey response rate than other ethnicities. If you ask them to complete a survey in their native language, your chances for a representative survey sample goes up.

So now the challenge is finding a multilingual survey software provider. Not all survey platforms support multilingual surveys, and the ones that do are not created equal. If you're looking for a survey tool that gives you the flexibility to conduct surveys in different languages, make sure to ask whether they support the language you're looking for with all the features you need. Want to learn more about our survey tool and how we can help you conduct multilingual surveys? Sign up for one of our product demos.