Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

Every Picture Tells a Story

Far too often we as survey researchers rely on static tables for displaying the data we collect. Tables are not bad, when used in moderation, but have you ever read a report that was nothing more than a series of tables? Talk about cognitive overload. What’s the alternative you say? The strategic...read more

Yes, Freelancers, You Need to Survey Your Customers, Too

As a freelance writer, I have to work for a lot of different clients who have a wide variety of needs. So, it occurred to me one day that I might need to create a survey of my own to send out to past and present clients. Although I sometimes have editors, I don't have a supervisor or manager to give...read more

5 Ways to Boost Post-Event Survey Responses

If you play a roll in events at your organization, you know how much work goes in to putting on a successful event - from conference to seminar to breakfast. You also know that people expect this year's event to blow away last years event, and next year's event to blow away this year's event. It's a...read more

Customization: How a little time can go a long way

Expression of self and individualism are highly encouraged traits. How boring would life be if we were all the exact same? We here at Cvent feel that every client should be able to make his or her events and surveys as much an extension of themselves as possible. Not only does this make you, the...read more

How Often Should You Conduct Employee Surveys?

The project cycle for an employee satisfaction survey can often stretch to three to six months until it can be stamped complete. It often takes:• Three to four weeks to prepare and test the questionnaire • One or three weeks to have the survey open for response • Three to four weeks to analyze the...read more

Throw the Kitchen Sink Out of Your Survey Design

One of the most important considerations when you’re creating an online survey is to make sure you are clear on what the objective of the survey is. The questions you ask should directly relate to the problem you are trying to solve. Often research gets designed with "kitchen sink" questions thrown...read more

How Do I Create Online Customer Survey?

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more
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