Registration is Open: Five Steps to Measuring Hotel Guest Satisfaction

Guests don’t just bring luggage when they stay at a hotel; they bring a certain level of expectations as well. And if those expectations are not met, they typically won’t return for a future visit. Guests have high standards to measure a hotel’s performance which means in order to continue to raise...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Registration is Open: Cvent Webinar with MarketingProfs

For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently.  Indeed, the debate has gone past whether or not segmentation is a valuable tool for effectively reaching markets and customers.  Rather,...read more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Would the Lottery Change your Life?

What would you do if you won the Mega Millions? I’m sure we can all think of countless things we would purchase, charities we would donate to, or investments we'd make. But, would you quit your job if you won $10 million? I came across a recent article by Gallup. Survey says that ‘engaged workers,’...read more

3 Types of Employees & 4 Ways To Curb the Not-Engaged and Actively Disengaged Problem

Employee engagement (or lack thereof) has been a popular topic of conversation recently, as this issue is not something companies can afford to take lightly when 70% of Americans don’t show up to work committed to delivering their best performance, according to Gallup. I’ve wrote about the poor...read more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. How...read more
Crimes in Design Webinar
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