In the voice of the customer world it is our role as market researchers to listen and follow through on what the customers are saying. Quite often this puts us in the position of ‘middle men’ between the customers and internal groups (e.g. sales, marketing, finance, customer service, etc.)...read more

Some days as a B2B market researcher, and in my previous lives in consumer research, I find myself becoming more intimate with SPSS files and questionnaires than with our customers. Ah, you might say, such is the life of a quant junkie. Well that may be true, as I do love working with the data that...read more

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more

Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time my focus has shifted toward surveying employees. This makes perfect sense as our employees are the...read more

Collecting feedback from employees and asking the right questions can be difficult. And, let's be honest, sometimes it's downright awkward! But it's critical if you want to improve employee satisfaction, loyalty and retention. Couple those goals with the fact that employee engagement is the next...read more

What is statistical significance anyway? The core of our survey data analysis should be directed toward generating consumer insights that are both meaningful and actionable. In order to achieve this joint goal we have to keep our eye on significance, both statistical and managerial.Previously we...read more

It is rare that as a marketing researcher I get to take a survey. That may sound odd, but more often than not one’s occupation is used as a screener. Most researchers don’t want other researchers taking their survey, even though they may be qualified on all other accounts. The rare occasion is the...read more

Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open for an extended period of time and you plan to send email invitations on an automated, tiered...read more

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more