by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by September 18, 2012
Come one, come all may be a useful approach for some, but in
today’s world of online market research it is wasteful. How do we
assure we get data from the key groups we want to reach? That’s a
simple answer we use quotas.Quotas are method of limiting who
responds to the survey (or portions of it)...read more
by August 7, 2012
Whether your focus is B2B market research or consumer insights the
odds are high that you will need to compare data from survey to
that of another. This might take the form analyzing various survey
waves measuring brand awareness, customer satisfaction or customer
retention. We might also need to...read more
by July 3, 2012
Survey data analysis has been known to generate table after table
of output. If you follow the approach of “run everything to find
anything” the volume of output increases exponentially. It’s times
like these, especially if you are developing a report for senior
management consumption, that the...read more
by July 2, 2012
In market research, and most forms of economic, social or business
related research, a question frequently arises and goes something
like this: “How do these variables relate to each other?” If the
variables are nominal or ordinal in nature then we are looking for
measures of association. An example...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by April 24, 2012
Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more
by March 29, 2012
Knowing where to direct respondents after completion is a critical
task with several options available to the survey author. This
takes on a higher level of importance if outside sample is being
used. Our options are two-fold if we are using internal data for
survey invitations. After completion...read more
