Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a key...read more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Milk and Shampoo: A Sampling Problem

Selecting a sample size that is appropriate can be a challenging task even for experienced consumer and B2B market researchers. There are numerous formulas based on sound statistical theory to guide us. There are also several online sample size calculators to help expedite the task.However, I find...read more

Using Invitation Forwarding to Grow Your Responses

As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up the...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more

Come One, Come All!

Come one, come all may be a useful approach for some, but in today’s world of online market research it is wasteful. How do we assure we get data from the key groups we want to reach? That’s a simple answer we use quotas.Quotas are method of limiting who responds to the survey (or portions of it)...read more

Is it Signifcant?

Whether your focus is B2B market research or consumer insights the odds are high that you will need to compare data from survey to that of another. This might take the form analyzing various survey waves measuring brand awareness, customer satisfaction or customer retention. We might also need to...read more

Patterns in the Data

Survey data analysis has been known to generate table after table of output. If you follow the approach of “run everything to find anything” the volume of output increases exponentially. It’s times like these, especially if you are developing a report for senior management consumption, that the...read more
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